Comparison: B40 Plus Champion vs Jeep Wrangler Rubicon

BAIC B40 Plus

Comparing the BAIC B40 Plus to the Jeep Wrangler

The BAIC B40 has been making waves in the automotive community as an affordable but tough adventure SUV. With its long military heritage and square rough yet refined frame, it has been likened to the Jeep Wrangler, but how similar are these two really? In this comparative guide, we pit two heavyweights of the automotive world against each other: the BAIC B40 Plus Champion 8AT 2.0-litre Turbo Petrol and the Jeep Wrangler Rubicon normally aspirated 3.6 Pentastar V6 Petrol.

BAIC B40’s Design Versus The Jeep

From the frontal design, you can see that the BAIC B40 Plus has a distinctive character, with a bold five-slot grille and sharp angular headlights with Daytime Running Lights (DRL), it’s arguably more modern in shape than the Jeep Wrangler. In fact, the B40 Plus’s aggressive wheel arches make the BAIC B40 rather striking.

The Jeep Wrangler, which stays true to its heritage, with iconic round headlamps and seven-slot grille at the front, is quite different to the B40, with more of a classic look. However, the rear end of the B40 Plus does have a familiar tailgate-mounted spare and both the B40 and Wrangler have a removable roof and doors.

The spacious interior of the BAIC B40 Plus resembles certain Mercedes-Benz models and includes rather stylish features like quilted leather door card inserts and knurled air vent surrounds, as well as a satin-silver rimmed infotainment screen. It boasts a 10-inch display as well as a 12.3-inch digital instrument cluster, both modelled on Mercedes-Benz units, making it feel top class.

The Jeep Wrangler Rubicon is fitted with fabric upholstery and has a standout practical look. It has adequate but not tons of space and is more rugged than it is refined, with the interior being washable and even featuring drain plugs! It offers a fourth-generation Uconnect system with Apple Carplay and Android Auto and an 8.4-inch touchscreen with pin-and-zoom capability.

It seems that on the exterior the BAIC is more modern and on the interior more spacious and refined than the Jeep. Of course, we can appreciate that hardcore Jeep fans would prefer what they’re familiar with.

On And Off The Tarmac: Performance Showdown

The Jeep Wrangler has long been synonymous with off-road prowess. And the latest Jeep has the most powerful and sophisticated 4×4 system to date. So how does the BAIC B40 Plus Champion stack up in this arena? Quite impressively, to be honest. With a robust engine and an adaptive 4×4 system, the BAIC B40 handles well in any terrain thanks to its part-time 4WD system. At its core, the B40 showcases a chassis built with Chinese military precision, complemented by an advanced suspension system ensuring a comfortable ride. Whether you’re navigating the urban jungle or exploring the wild outdoors, this SUV ensures a ride that’s smooth, responsive, and reliable.

One big consideration when comparing vehicles is obviously fuel consumption. The BAIC B40 Plus fuel consumption is good for a car of this size and type. According to BAIC, the 2.0L Turbo Petrol has an average fuel consumption of 10.1l/100km. The Jeep Wrangler Rubicon comes in at around 11L/100km, making the B40 Plus more fuel-friendly than the Jeep.

The Price Advantage: BAIC B40’s Winning Edge

The most persuasive argument for the BAIC B40 Plus would be its value proposition. This SUV has been strategically priced to rival all other SUVs in its class. The BAIC B40 makes a compelling case for those seeking the rugged off-road charm without the hefty price tag. Consider that the BAIC B40 Plus 2.0-litre Turbo Petrol is priced from R 574,500 to R679,500, compared to the Jeep Wrangler Rubicon, which starts from R999,900 to R1,049,900.

Standard across the entire B40 Plus range is a five-year/120 000 km warranty with a four-year/60 000 km service plan a cost extra. Included in the purchase price of the Jeep Wrangler range, is a 3-year/100 000km warranty and a 3-year/100 000 km maintenance plan.

Now, one might wonder, does a lower price mean a compromise on features? Absolutely not. Delving into the specifications, the BAIC B40 comes equipped with a plethora of standard features that rival, and in some cases, even outdo its pricier counterpart. Whether it’s the robust infotainment system, the intuitive safety features, or the comfortable interior – the BAIC B40 ticks all the right boxes.

BAIC B40 vs Jeep Wrangler Comparison Table

For the sake of accuracy, below is a comparison table between the BAIC B40 Plus Champion 8AT 2.0-litre Turbo Petrol and the 4-door Jeep Wrangler Rubicon 3.6 Pentastar V6. We’ll be looking at some of the features, specifications and performance:

Feature/Specification BAIC B40 Plus Champion 8T Jeep Wrangler Rubicon
Pricing R679,500 R1,049,900
Safety Features ABS
Electronic Stability Programme
Hill Ascent Control & Hill Descent Control
Traction Control
Electronic Brake-force Distribution
Emergency Brake Assist
Electronic Parking Brake
Driver and front passenger airbags
Parking sensors rear
Reverse camera system
Alarm & Immobiliser
Central locking
Child safety lock
Electronic Stability Control
Hill Start Assist
Traction Control
Electronic Roll Mitigation
Parkview Reverse Parking Camera
Heavy Duty 4-Wheel Disk Brakes with ABS
4 Airbags
ParkSense Front and Rear Park Assist
Remote Proximity Keyless Entry
Blind Spot Monitoring & Rear Cross Path Detection
Exterior Features Side steps
Removable hard top
Red tow hooks
Black electrically adjustable halogen headlights
Electric Heated Chrome Rear View Mirrors
Fog lights
Follow me home lights
LED-mounted brake light
Dual-tone 17-inch alloy wheels
Removable Hard Top
Fender Flares
Fold Down Windscreen
Power Heated Exterior Mirrors
LED Fog Lamps and DRLs
Vented Hood
Interior Features Cruise control
Dual-zone auto air-conditioner
Leather multi-function steering wheel
Electric windows
Electric 4-way adjustable driver’s seat
AM/FM radio/ MP5
6 speakers
Aux & USB functionality
Adaptive Cruise Control
Air conditioning
Multi-function steering wheel
Electric windows
Bluetooth (optional)
USB port
On-board computer display
Navigation (optional)
Integrated off-road camera
Suspension Front: Double wishbone/coil spring; Rear: 5-link/coil spring Heavy Duty Suspension With Gas Shocks
Length 4,645mm 4,882mm
Width 1,925mm 1,894mm
Removable roof Yes
Removable doors Yes

*Note: some features are only available on certain models.

Wrapping Up the Duel

While the Jeep Wrangler Rubicon will continue to be an iconic stalwart in the off-road SUV segment, the BAIC B40 Plus Champion is making its mark as a formidable and more affordable alternative. Both SUVs cater to the adventurer, the explorer, and the everyday driver looking for a touch of ruggedness in their ride.

Choosing between the two boils down to personal preference, brand loyalty, and budget. But one thing’s for sure, with the BAIC B40, you’re getting an exceptional blend of design, performance, and value.

So, next time you’re on the road and you spot that distinctive grille of the BAIC B40, give a nod of appreciation. It’s not just another SUV; it’s a statement on wheels.


All specification information gathered from the latest model brochures.

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