The Giant Behind BAIC Cars: Part 1 – Story, Culture And Design

BAIC's Road To Excellence: Part 1

BAIC’s Road To Excellence: Part 1

Over the last 60 years, the BAIC Group, or Beijing Automotive Group Co., Ltd., has played a pivotal role in China’s automotive industry. With an annual revenue exceeding 450 billion Yuan, it has evolved into a prominent enterprise, ranking 162nd among the world’s top 500 companies.

BAIC has achieved numerous industry milestones during its history. It produced the first Beijing-made car, the “Jinggangshan” sedan, and introduced the pioneering BJ212 light off-road vehicle and the BJ130 light truck. BAIC was also at the forefront of international cooperation, establishing the first vehicle manufacturing joint venture in China, Beijing Jeep Co., Ltd.

Through the years, BAIC has engaged in strategic partnerships and joint ventures with renowned global automotive companies, including:

  • BAIC Bluepark New Energy Technology Co., Ltd.
  • BAIC Motor Co., Ltd.
  • Beiqi Foton Motor Co.,Ltd.
  • BAIC Group Off-road Vehicle Co., Ltd
  • Beijing Benz Automotive Co., Ltd.
  • Beijing-Hyundai Motor Co., Ltd.
  • Fujian Benz Automotive Co., Ltd
  • BAIC Heavy Duty Trucks Co., Ltd.
  • Beijing Hainachuan Automotive Parts Co., Ltd
  • Beijing BAIC Rocar Automobile Services & Trade Co. Ltd.
  • Beijing Automotive Technology Center Co., Ltd
  • BAIC Blue Park Marketing Service Co., Ltd.
  • BAIC Group Finance Co., Ltd
  • BAIC Capital
  • BAIC Mobility Co., Ltd.
  • Beijing Automotive Technician Institute

Notably, on 2nd August 2023, BAIC was selected for the Fortune Global 500 for the 11th consecutive year. Its exceptional performance in H1 2023 saw complete vehicle sales surge by 22.2%, surpassing market growth by over ten percentage points. This robust growth highlights the company’s resilience, potential, and commitment to high-quality auto development.

“Your wish, our ways.” BAIC Group shall focus on value creation, mastering crucial core technology, and strengthening the national car brand in this new journey of “century-old BAIC” and “serving the country by industry. “We’re committed to being a comprehensive vehicle manufacturer and travelling service provider, providing green, intelligent, high-tech and all-around travelling services for people’s travelling life. It will become a corporate citizen recognized by society, making shareholders satisfied and employees happy.” -Secretary of the Party Committee and Chairman of BAIC Group

BAIC’s culture is encapsulated in the slogan “Moving forward, Following laws, Benefiting the world.” It reflects their commitment to progress and survival through action, adhering to ethical principles and laws, and contributing positively to the world.

Today, BAIC continues to exemplify its dedication to cutting-edge technological innovation, sophisticated design, and green smart travel in its latest vehicles. Group1 is pleased to offer the South African market an impressive selection of top-quality, modern, stylish, and reasonably-priced BAIC vehicles.

If you’re searching for top-notch vehicles with cutting-edge advancements in areas like connectivity, safety, and efficiency, look no further than BAIC. Group1 offers a range of exceptional BAIC cars, including the Beijing X55, BAIC B40 Plus, and the BAIC B80 (coming soon).

But don’t just take our word for it; experience the excellence of BAIC vehicles firsthand by booking a test drive with us.


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