BAIC Expands To Produce Vehicles In Malaysia
BAIC (Beijing Automotive Industry Holding Co., Ltd.), a major Chinese automaker, is taking big steps to expand its business globally. In an important deal, BAIC International Development Co. Ltd has signed an agreement with a Malaysian company called EP Manufacturing Berhad (EPMB) to manufacture BAIC vehicles locally in Malaysia for the next 10 years.
Through this partnership, EPMB’s fully-owned subsidiary, Peps-JV (Melaka) Sdn Bhd (PJVM), will assemble and produce BAIC vehicles in Malaysia. The first models they plan to make are the BJ40 Plus and X55II SUVs, which are expected to be launched in 2025.
State-of-the-Art Production Facility
These vehicles will be produced at EPMB’s upcoming state-of-the-art automotive plant in Melaka, which will have an impressive annual production capacity of 30,000 units.
BAIC will provide comprehensive technical support, training, guidance, and supervision concerning the assembly and manufacturing process to ensure that the locally assembled vehicles meet the highest standards of quality and performance.
Expanding Presence In The ASEAN Region
BAIC will be responsible for the sales and marketing of the vehicles in the ASEAN region, aiming to maximise market penetration and brand visibility.
This strategic partnership not only underscores BAIC’s commitment to expanding its global footprint but also highlights Malaysia’s conducive business environment, skilled workforce, and advanced manufacturing capabilities.
Fostering Growth and Technological Advancement
Encik Hamidon Bin Abdullah, Executive Chairman at EP Manufacturing Berhad, expressed his excitement about this development, stating: “I’m happy to note the positive momentum our company is gaining. EPMB is navigating a new agenda with new horizons. The strategic collaborations with OEMs from China signify our commitment to chart a course towards better profitability for our stakeholders.”
By combining EPMB’s local manufacturing prowess with BAIC’s cutting-edge technology and expertise, this partnership aims to meet the growing demand for high-quality vehicles in the ASEAN region and beyond.
As BAIC expands its global presence, this strategic partnership in Malaysia represents a convergence of Chinese and Malaysian expertise, fostering growth, job creation, and technological advancement in the region.
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